The Phoenix Company

Marketing Specialist (April 2019 - present)

• Creating and implementing cross-media campaigns for lead generation initiatives, sales outreach programs, and manufacturer partner programs.

• Coordinating the logistics, booth design, lead management systems, and promotional material for the commercial/industrial, marine, mining, port, rail/infrastructure, and aviation industry trade shows.

• Building out target market audiences based on market research and trade show leads for digital advertising and email marketing campaigns.

• Copywriting for trade publications, blogs, email campaigns, case studies, project highlights, press releases, and other content marketing pieces.

• Providing support and direction for graphic design projects including sell sheets, brochures, catalogs, banners, flyers, backdrops, and tradeshows.

• Assisting with the naming, branding, and promotion of new product launches and product updates.

• Rebranding marketing material received from acquired companies.

• Updating the corporate website to reflect industry, project, product, and content additions, revisions, and updates.

• Creating sales presentations for trade shows and thought leadership talks.

• Organizing internal and external event planning.

 

ARI Network Services

Marketing Services Manager (March 2018 - February 2019)

• Oversaw all outgoing corporate marketing efforts for ARI and its subsidiary companies (TCS Technologies, DCi, Auction123, Workshop Software).

• Managed all marketing project requests from the sales, website development, product management, project management, tech support, customer support, and executive teams.

• Designed unique trade show booths for each vertical market including powersports, outdoor power, home medical, marine, and tire & wheel.

• Traveled for and delivered seminars, presentations, and pitches.

• Collaborated with OEM partners to promote co-op programs to our shared customer base using cross-media campaigns.

• Organized and hosted customer and prospect educational webinars on a variety of topics such as: email marketing, website best practices, business management, online reviews, SEO, and product training.

• Worked with trade publications, magazines, and associations to educate customers and prospects on digital marketing best practices.

• Updated the ARI corporate website to reflect the 2017 rebrand.

• Executed print campaigns including direct mail postcards, brochures, sell sheets, banner stands, and case studies.

• Facilitated executive projects such as RFPs and customer onboarding collateral.

 

Content Marketing Coordinator/Copywriter (June 2017 - March 2018)

• Wrote regular blog posts, articles, and press releases for ARI and its subsidiary companies. Promoted pieces through social media, trade publication advertisements, and/or Cision.

• Created website content for product and service landing pages, including imagery and descriptions. Managed any maintenance/update needs.

• Designed and delivered ClickDimensions email marketing campaigns via segmentation and A/B testing.

• Organized and moderated customer/prospect webinar presentations.

• Managed all corporate social media accounts (Facebook, Twitter, LinkedIn) for ARI and TCS Technologies, including digital advertising campaigns.

• Functioned as the art director for the web and graphic design teams.

• Created internal and customer-facing presentations for the product management and sales teams.

 

PROCare Physical Therapy

Director of Marketing, Promotions (August 2016 - March 2017)

• Overseeing all marketing, advertising, and promotions for both PROCare Physical Therapy clinics.

• Leading digital projects such as website redesign (finishing early 2017), social media implementation (Facebook, Twitter, Google+, Pinterest, etc.), online "pay-per-click" advertising, and constant contact emails. 

• Design and redesign of all in-clinic promotional material (patient "graduation" packets, monthly basket drawings for "Care to Share" participants, and signage). 

• Creating and printing of posters, flyers, brochures, postcards, patient newsletters, MD newsletters, and all traditional paper materials to promote the business, workshops, charity events, and special events.

• Organizing contests, outside events, and workshops hosted by the clinic.

• Ensuring positive public relations with doctors, patients, and all people in contact with PROCare Physical Therapy.

 

 

Vidsy

Social Media Creative (January 2015 - August 2016)

• Directed, filmed, and edited mobile video content for various companies including Lipton, Sony, Cornetto, Carphone Warehouse, and many more. 

 

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UAL - Ravensbourne Branch

​Copywriter (May 2013 - May 2015)

• Recruited by Ravensbourne to create copy for their official website that promotes my course of study and the university as a whole.

• Worked with the webmaster and various course leaders to develop suitable descriptions and statements for use at promotional events, open days, and new undergraduate induction.

• Final copy featured on UCAS Progress (the U.K.’s exclusive application scheme for all undergraduate students, both domestic and international.) View Live Link

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​Social Media Strategist (May 2013 - May 2015)

• Collaborated with event planners to create dynamic and engaging social media platforms for use during in-house seminars, presentations, and exhibitions.

• Responsible for multi-platform engagement with event audiences through live feed updates, multimedia posts, Q&A response tweets, and utilizing event hashtags. View Live Link

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Envy & Promax UK

Event Assistant (November 2014)

• Assisted some of the UK's largest TV networks (BBC, ITV, NBC, Discovery, Comedy Central, MTV, Cartoon Network, Disney, along with many others) as well as creative marketing, advertising, and design agencies during the two day conference in addition to attending presentations and pitches.

• Worked on behalf of ENVY, a London based Post Production Facility which collaborates with many of the competing brands, agencies, and companies. 

 

 

Barclays

Advertising Consultant (October 2013)

• Collaborated with team members from various industries (Illustration, Architecture, Graphic Design, Product Design, Web Development) to create innovative solutions for business problems Barclays currently faces.

• Designed a virtual online platform for the Barclays Design Community to access and share information between departments.

• Developed a new, more efficient web system which can allow colleagues from various branches and departments to interact and collaborate.

• Consolidated the Barclays employee's seven section network (Home, Intranet, Phonebook, News, Pitch In, My Site, Search Centre) to be a more engaging and user-friendly, four section network (Contact, Ideas, Cloud, News).

• Created an animated walk-through of each new section, using Adobe Photoshop and After Effects to demonstrate all functions from the user's POV.

• Pitched ideas to senior executives. 

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Let Us Create & Huawei

Photoshoot Assistant (March 2013)

• Assisted in the scene setup for the "Feel a Bit Superhuman" / "Grant Yourself Superpowers" Ascend P2 photoshoot at Pontoon Dock Station.

• Observed Amit & Naroop (London-based photographers) as they experimented with various cameras, lenses, and lighting techniques.

• Coached by creatives from Let Us Create (London-based integrated communications agency) on the process of shooting a professional advertising campaign, where and how to shoot, and what types of marketing platforms this type of photograph will best transfer onto. View Live Link

 

 

Onyx Designer Radiators

Graphic Designer (March 2013 - April 2013)

• Collaborated with two other Graphic Designers to create a logo for the launch of Onyx, a new brand of luxury designer radiators.

• Oversaw and directed the color scheme, typography, and design for web use. View Live Link

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Copywriter (March 2013 - April 2013)

• Composed all copy, minus the "Services and Guarantees" to be shown on the Onyx website, including all product descriptions and company statement.

• Coordinated with the CEO to ensure all product descriptions accurately represented each individual product. View Live Link